As SEO professionals, we know that optimising a website for search engines is an ongoing process. While there are many daily tasks that can improve your website’s ranking and traffic, there are also crucial monthly SEO tasks that should not be overlooked.
In this article, we will break down the most important monthly SEO tasks to help you achieve long-term success.
First and foremost, conducting a monthly SEO audit should be at the top of your priority list. This involves analysing your website’s performance and identifying areas for improvement in terms of on-page optimisation, technical SEO, user experience, and content quality.
By regularly assessing your website’s strengths and weaknesses, you can make informed decisions about how to allocate time and resources to optimise your site for search engines and users alike. With a solid understanding of what’s working (and what’s not), you can take action to improve your website’s ranking potential over time.
This post covers a lot of material, and for your convenience, you can use the following links to navigate to specific sections:
- Conduct a Monthly SEO Audit
- Update and Optimise Website Content
- Refresh Old Content
- Optimise New Content with Relevant Keywords
- Create Engaging and Sharable Content
- Improve Website Speed and Performance
- Build Quality Backlinks
- Research and Reach Out to Relevant Websites
- Monitor Backlink Profile and Disavow Low-Quality Links
- Focus on Building Natural and Organic Links
- Monitor and Analyse Results
- Track Website Rankings and Traffic
- Analyse Competitor Strategies
- Adjust SEO Strategies Based on Results
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Conduct a Monthly SEO Audit
Don’t let your website fall behind – conduct a monthly SEO audit to ensure that your online presence is optimised to its fullest potential. Search engine algorithms are constantly changing, and it’s important to stay on top of them in order to maintain or improve your search rankings.
By conducting an audit, you can identify any issues with your website’s technical structure, content, or backlinks that may be hindering your search visibility. Start by checking the basics: make sure all pages have meta descriptions and title tags, URLs are clean and readable, and images have alt text.
Next, review your website’s content for relevance and quality. Are there any duplicate pages? Thin content? Outdated information? These can all negatively impact user experience and ultimately hurt your ranking. Additionally, take note of any broken links or redirects that may need fixing.
Once you’ve identified areas for improvement thru the audit process, it’s time to take action. Update and optimise website content regularly with fresh blog posts or updated product/service descriptions. Use relevant keywords throughout your site but avoid keyword stuffing – aim for natural language instead.
By consistently optimising your website based on best practises and keeping up with algorithm changes, you’ll be better positioned for long-term success in search rankings without having to resort to black hat tactics.
Keeping up with monthly SEO audits is one of the most important tasks you can undertake as an online business owner or marketer. It ensures that you’re staying ahead of the curve when it comes to search engine optimisation best practises while also providing opportunities for growth thru targeted optimisation efforts.
With these tips in mind, start taking charge of your online presence today!
Update and Optimise Website Content
Now, let’s talk about updating and optimising website content. As a team, we understand the importance of keeping our website fresh and relevant to both our audience and search engines.
To achieve this, we focus on three key points:
- Refreshing old content to ensure it remains useful and accurate for readers.
- Optimising new content with relevant keywords to improve its visibility in search results.
- Creating engaging and sharable content that encourages visitors to stay longer on our site.
We’re always looking for ways to improve our website and provide the best possible experience for our users. That’s why we regularly update and optimise our content to ensure it meets their needs and expectations. By following these key points, we can continue to deliver high-quality content that engages and informs our audience, while also improving our visibility in search results.
Refresh Old Content
Revitalise your website’s existing content by adding new insights and updated information, breathing fresh life into your pages and boosting their SEO potential. Refreshing old content is a great way to keep your website relevant and up-to-date, which can help you maintain or improve your search engine ranking.
Here are some tips for refreshing old content:
- Update statistics: If you’ve previously included statistics in your content, cheque to see if they’re still accurate. Updating them with the latest data can make a big difference.
- Add multimedia: Adding images, videos, infographics, or other visual elements can make your content more engaging and sharable.
- Repurpose content: Turn blog posts into video scripts or podcasts; create slide decks from presentations; update older articles with new research or insights.
- Optimise for voice search: With more people using voice assistants like Siri and Alexa to find information online, optimising old content with conversational keywords can help you tap into this growing trend.
By taking the time to refresh old content on a regular basis, you can keep visitors engaged and attract new ones while improving your SEO performance.
Now let’s move on to how to optimise new content with relevant keywords…
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Optimise New Content with Relevant Keywords
To ensure your website’s new content is easily discoverable by search engines, you should optimise it with relevant keywords that resonate with your audience and accurately reflect the topic at hand. This means conducting thorough keyword research to identify the most popular and effective phrases related to your subject matter.
Be sure to incorporate these keywords into your content in a natural way, without overstuffing or sacrificing readability. In addition to using relevant keywords, it’s also important to create engaging and sharable content that keeps readers coming back for more.
By providing valuable information in an entertaining or informative format, you’ll increase the likelihood of social shares and attract more traffic to your site. With these strategies in place, you can build a strong foundation for SEO success that will help you achieve greater visibility and drive more conversions over time.
Create Engaging and Sharable Content
You can enhance the visibility and engagement of your website by creating content that’s both interesting and easily sharable. In today’s digital age, social media platforms have become a vital source of traffic for websites.
Creating engaging content that resonates with your target audience can help you gain traction on these platforms, leading to increased visibility and traffic to your site. To create engaging content, you need to understand what your audience wants to read or watch.
Conducting market research and analysing the behaviour of your existing visitors can give you valuable insights into their interests and preferences. Once you know what they want, focus on creating high-quality content that provides value to them. Don’t be afraid to experiment with different formats such as videos, infographics, or podcasts.
By keeping your audience engaged, you increase the likelihood that they’ll share your content with others, further increasing its reach. Improving website speed and performance is another important monthly SEO task that can’t be overlooked.
By optimising page load times and minimising errors, you provide a better user experience for visitors while also improving search engine rankings.
Improve Website Speed and Performance
Boost your website’s speed and performance by optimising images, minimising HTTP requests, and enabling browser caching. You can optimise images by compressing them without losing quality or resizing them to reduce their file size. Minimising HTTP requests involves reducing the number of elements on a page that require separate requests to the server, such as scripts and stylesheets. Enabling browser caching allows returning visitors to load pages faster by storing certain website data on their devices.
Improving your website’s speed and performance is crucial for SEO because it affects user experience. Slow-loading websites frustrate users and may cause them to leave before completing desired actions, such as making a purchase or filling out a form. Additionally, Google considers page speed as a ranking factor in its algorithm. Therefore, optimising your website for speed not only benefits your users but also helps improve your search engine visibility.
Next up is building quality backlinks to boost your SEO efforts even further. Building backlinks involves getting other websites to link back to yours, which signals to search engines that your site is authoritative and trustworthy in its respective field or industry. With high-quality backlinks from reputable sources pointing to your site, you can increase organic traffic and improve search engine rankings over time.
Build Quality Backlinks
When it comes to building quality backlinks, we always make sure to research and reach out to relevant websites within our industry. It’s important to monitor our backlink profile regularly and disavow any low-quality links that may be harming our website’s reputation.
Our focus remains on building natural and organic links that provide real value to our audience.
Research and Reach Out to Relevant Websites
After identifying relevant websites, it’s time to research and reach out to them in order to build valuable backlinks that will improve your site’s authority like a ladder climbing up.
When researching potential link opportunities, it’s important to focus on websites that have high domain authority and traffic, as well as those that are relevant to your industry or niche. Look for blogs, forums, resource pages or directories where you can contribute valuable content or insights related to your expertise.
Once you’ve identified the best opportunities, it’s time to reach out with a personalised pitch. Avoid using generic templates and instead focus on creating a tailored message that highlights how your content will benefit their audience.
Remember that building relationships is key in this process, so take the time to engage with the website owners and provide value beyond just asking for a link. By doing so, you’ll not only improve your backlink profile but also establish long-term partnerships with other players in your industry who share similar goals.
As we move forward, let’s discuss how monitoring our backlink profile and disavowing low-quality links can help us maintain our site’s credibility and authority.
Monitor Backlink Profile and Disavow Low-Quality Links
Monitoring our backlink profile and disavowing low-quality links is crucial for maintaining our site’s credibility and authority. It ensures that we are only associated with trustworthy and relevant websites. By keeping a close eye on our backlink profile, we can identify any spammy or irrelevant links that might harm our SEO efforts.
Moreover, regularly disavowing these unworthy links will send a strong signal to search engines like Google that we’re serious about maintaining the quality of our website. To effectively monitor and manage our backlink profile, we should perform the following tasks on a monthly basis:
- Use tools like Ahrefs or SEMrush to analyse the quality of incoming links.
- Check for any sudden spikes or drops in new backlinks, which could be an indication of suspicious activity.
- Review anchor texts used by linking domains to ensure they are diverse and not over-optimised.
- Keep an eye out for high-risk TLDs (top-level domains) such as .ru or .cn, as they tend to have more spammy sites.
By following these steps diligently every month, we can keep our backlink profile clean and healthy. This sets us up for success when building natural and organic links in the subsequent section about focussing on building natural and organic links.
Focus on Building Natural and Organic Links
Now that we’ve talked about the importance of monitoring our backlink profile, it’s time to shift our focus towards building natural and organic links. As search engines continue to evolve, they’re placing more emphasis on the quality and relevance of a website’s links rather than just the quantity.
This means that it’s crucial for us to prioritise link building as one of our monthly SEO tasks. When it comes to link building, there are several strategies we can employ. One effective method is thru guest blogging on other reputable websites within our industry or niche. By creating valuable content for these sites and including a link back to our own site, we not only generate traffic but also build authority with search engines.
Another strategy is reaching out to influencers or bloggers in our field and offering them value in exchange for a mention or backlink on their site. As we continue to build natural and organic links, it’s important that we track the progress of our efforts.
In the next section, we’ll discuss how analysing data can help us refine our strategies and improve overall SEO performance.
Monitor and Analyse Results
Now that we’ve put in the effort to build quality backlinks, it’s important to monitor and analyse our results.
By tracking our website rankings and traffic, we can see if our SEO strategies are working effectively.
Analysing competitor strategies can provide valuable insights into what’s working well for them and what adjustments we may need to make in order to stay competitive.
Based on these findings, we can adjust our own SEO strategies accordingly for continued success.
Track Website Rankings and Traffic
To effectively track your website’s rankings and traffic, you should regularly cheque the analytics dashboard and use tools like Google Search Console to monitor changes in search engine visibility. Here are some key tasks to keep in mind:
- Analyse keyword performance: Identify which keywords are driving the most traffic to your site and track their rankings over time.
- Monitor website traffic: Keep an eye on overall website traffic as well as traffic from specific sources like organic search, social media, or referral links.
- Cheque for technical issues: Use tools like Google Search Console to identify any technical SEO issues that may be impacting your site’s visibility.
- Keep an eye on competitors: Track your competitors’ rankings and see if there are any opportunities to improve your own strategy.
By consistently tracking these metrics, you can make informed decisions about optimising your website for better search engine visibility and ultimately drive more traffic and conversions.
As we move into analysing competitor strategies, it’s important to have a solid understanding of our own metrics first. By keeping a close eye on our rankings and traffic trends, we can identify gaps in our strategy and opportunities for improvement.
Analyse Competitor Strategies
Let’s dive into how we can analyse our competitors’ strategies to gain insights and identify opportunities for improvement in our own approach.
One of the most effective ways to do this is by conducting a thorough competitor analysis. This involves researching and analysing your top competitors’ websites, social media accounts, backlink profiles, content marketing strategies, keyword targeting, and more.
By understanding what your competitors are doing well, you can adjust your own strategy accordingly. For example, if you notice that one of your competitors is ranking higher than you for a specific keyword, take a closer look at their webpage and see what they’re doing differently. Are they using that keyword more frequently? Do they have better quality content?
By answering these questions, you can adjust your SEO strategy based on what works best for your industry and audience.
In the next section, we’ll discuss how to adjust these strategies based on results.
Adjust SEO Strategies Based on Results
After conducting a thorough competitor analysis, it’s important to adjust your SEO strategies based on the results obtained. Here are some ways to ensure that your website is optimised for the right keywords and content:
- Focus on quality: Make sure that your content is high-quality, informative, and engaging. This will help attract more visitors to your site and keep them coming back for more.
- Stay up-to-date: Keep yourself informed about the latest trends in SEO and digital marketing. This will help you stay ahead of the competition and make better decisions about how to optimise your site.
- Be patient: SEO is not an overnight process. It takes time to see results, so be patient and persistent in your efforts.
By following these tips, you can ensure that your website is optimised for success in today’s digital landscape. Keep working at it, track your progress, and don’t be afraid to try new strategies along the way!
Overall, staying on top of monthly SEO tasks is essential for ensuring that your website continues to rank well in search engine results pages. By conducting a regular audit, updating and optimising content, improving site speed and performance, building quality backlinks, and monitoring results, you can stay ahead of the curve when it comes to SEO.
In today’s digital age, it’s more important than ever to have a strong online presence. With so many websites out there competing for attention, it can be difficult to stand out from the crowd. However, by implementing these monthly SEO tasks and keeping up with industry trends and best practises, you’ll be able to ensure that your website remains visible and relevant in the eyes of both search engines and potential customers alike.
As the famous philosopher Aristotle once said, “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.”So why not put in the effort today to achieve excellence in your website’s SEO?