Matt Robinson – Your Freelance SEO Consultant
Meet Matt Robinson, your go-to freelance SEO consultant in London.
I bring a wealth of experience and a comprehensive understanding of all things SEO, offering bespoke strategies tailored to your business needs.
My journey into SEO began over a decade ago, and I’ve since helped countless businesses boost their online presence and achieve their digital marketing goals. Combining analytical prowess with creative thinking, I not only optimise your website for search engines but also enhance the user experience to increase conversions and customer retention.
From the moment we begin working together, you’ll notice my hands-on approach and commitment to clear communication. You’ll receive regular updates on your project’s progress, along with transparent reporting that makes it easy to see the return on your investment.
As a small business owner myself, I understand the challenges you face. My mission is to help you navigate the complex world of SEO, delivering effective solutions that align with your budget and business goals. Whether you’re just starting out with SEO or looking to improve your current strategy, my freelance consultancy services are designed to drive your business forward.
SEO Services to Supercharge Your Search Engine Visibility, Lead Generation, Conversions and Sales
SEO isn’t just a service I offer — it’s a way of life for me!
Looking to get noticed in your neighbourhood? Our Local SEO services are just the ticket, helping your business shine brighter and attract more local customers than ever before.Learn more
Ever feel like your website could be performing better? Let’s take a look under the hood. Our SEO audits identify the tweaks and changes that could turn your site from a slow jogger into a sprinting superstar.Learn more
Running an online store? Brilliant! Let us help you turn browsers into buyers. Our eCommerce SEO services fine-tune your site, making it easy for customers to find your products and fall in love with your brandLearn more
Got a website that’s not performing as it should? Our Technical SEO services are like a pit stop for your site, tuning up the engine and ensuring everything runs smoothly for a speedy, seamless user experience.Learn more
Got killer video content but struggling to get the views? Our YouTube SEO services are here to turn that around, helping your videos climb the ranks and reach the audiences who are eager to watch.Learn more
Love WordPress but not sure if you’re getting the most out of it? Our WordPress SEO services are like a secret weapon, boosting your site’s visibility and making sure your awesome content gets the attention it deserves.Learn more
Using Wix for your website? Great choice! Let us help you make it even better. Our Wix SEO services optimise your site to its full potential, ensuring your business shines bright and attracts the right audience.Learn more
Running a Shopify store? That’s awesome! Let’s make sure your products get found by the right people. Our Shopify SEO services work to bring your store to the top of search results, driving more traffic and boosting sales.Learn more
Crafting beautiful products on Etsy? Let’s make sure they get the spotlight they deserve. Our Etsy SEO services tailor your listings to stand out, attract more views, and drive more sales in a bustling marketplace.Learn more
Is Your Website Suffering from These Problems?
If you’ve identified these or other SEO issues on your website, don’t worry—you’re not alone.
With my expert SEO consulting, you can tackle these problems head-on and improve your site’s performance in search engine rankings.
Lack of Quality Leads
Is your website generating a high volume of traffic but still not converting visitors into customers? It could be because you’re attracting the wrong audience. SEO isn’t just about increasing traffic to your site; it’s about attracting high-quality leads that are likely to convert. This means focusing your SEO efforts on keywords and content that align with your target audience’s needs and interests.
Competitors Ranking Higher in Google
Are your competitors consistently outperforming you in search results? The world of SEO is competitive, and it can be disheartening when your efforts don’t seem to be paying off. There could be a number of reasons for this, including stronger backlink profiles, better website user experience, or simply more relevant and compelling content. With the right SEO consultancy, you can uncover the steps you need to take to compete effectively in the SERPs.
Lack of Quality Content
Is your content up to the mark in terms of Google’s E-E-A-T guidelines? E-E-A-T stands for Expertise, Experience, Authority, and Trustworthiness – four crucial factors that Google uses to assess content quality. High-quality content that showcases your expertise, experience and authority in your industry, and that is trustworthy and reliable, can significantly improve your SEO performance. On the other hand, poor-quality content that doesn’t adhere to these principles can result in lower search rankings.
Lack of Fresh or Updated Content
Is your website content stale and outdated? Search engines, and more importantly, your users, love fresh and updated content. If your website’s content remains the same for extended periods, it can negatively impact your SEO rankings. Keeping your content fresh is key to an effective SEO strategy because it signals to search engines that your site is current and relevant, helping to drive more organic traffic to your site.
Poor On-Page SEO
Are your web pages properly optimised for your target keywords? On-page SEO involves more than just keyword placement—it also includes aspects like meta tags, URL structure, and overall content quality. If you’re not hitting the mark here, your search rankings could suffer.
Poor Technical SEO
Are you ignoring the technical aspects of SEO? While quality content and backlinks are essential for SEO, there are various technical aspects to consider. This includes aspects like site speed, XML sitemaps, structured data, and more. If these elements are not optimised, it can negatively impact how search engines crawl and index your site, resulting in lower search rankings.
Lack of Quality Backlinks
Is your website lacking high-quality backlinks? Backlinks, which are links from other websites to your site, play a significant role in SEO. They’re a signal to search engines that your content is credible and valuable. However, not all backlinks are created equal. Backlinks from authoritative, relevant sites can significantly boost SEO. Building a strong backlink profile with quality backlinks is a crucial component of a successful SEO strategy.
Not all backlinks are created equal. Links from low-quality or irrelevant websites can harm your search engine rankings. If your site has an abundance of these ‘toxic’ backlinks, it’s important to take action to remove or disavow them.
Page Speed Issues
How quickly do your web pages load? Slow page speed not only frustrates visitors—it can also negatively impact your search rankings. Optimising images, minimising code, leveraging browser caching, and other speed-boosting tactics can make a big difference.
Poor Mobile Optimisation
Is your website easy to use on a smartphone or tablet? With more than half of all web traffic coming from mobile devices, it’s crucial that your site is mobile-friendly. If your website isn’t optimised for mobile, you could be losing out on a significant number of potential customers.
Lack of Proper Indexing
Is your website properly indexed by search engines? Indexing is the process through which search engines discover and store your web pages. If your site isn’t properly indexed, search engines won’t understand what your content is about, and as a result, your pages may not appear in search results for relevant queries. Ensuring your website is correctly indexed is fundamental to being found online and achieving good SEO performance.
Poor User Experience
Is your website not as user-friendly as it could be? If visitors find your website difficult to navigate, slow to load, or unappealing in design, it could be driving them away, negatively impacting your SEO performance. User experience is a crucial part of SEO – a well-designed, user-friendly website is more likely to retain visitors, encourage them to explore your content, and convert them into customers.
My Promise for Businesses using my SEO Services
I’m committed to demystifying the world of SEO for you.
It’s my promise to guide your UK business to online success through an innovative, tailored SEO strategy designed to drive quality traffic, improve conversions and enhance your online visibility.Free SEO Audit
SEO Consultancy Services from an Expert
When it comes to SEO, experience and expertise really do matter
As a specialist SEO consultant, I offer a variety of services aimed at overcoming the common problems that may be hampering your site’s performance.
Frequently Asked Questions
We understand that Video SEO can seem complicated. That’s why we’re here to answer all your queries. Check out our FAQs or reach out to us directly for any specific questions about our Video SEO services.
What does an SEO consultant do?
An SEO consultant is essentially your guide to the world of search engine optimisation. They have in-depth knowledge of SEO techniques and understand how search engines work. They use this expertise to help improve your website’s visibility in search engine results. This is done through various strategies, including keyword research, content optimisation, and link building.
The duties of an SEO consultant may vary but typically include performing detailed SEO audits, identifying and fixing technical issues on your site, conducting keyword research, crafting SEO strategies, improving your site’s loading speed, and optimising your website’s content to make it more appealing to search engines.
SEO consultants also monitor and evaluate your site’s performance and make necessary adjustments to ensure your site maintains its ranking over time. Their ultimate goal is to increase the quantity and quality of the traffic your website receives from organic search results.
What makes a great SEO Consultant?
A great SEO consultant understands your business goals, communicates clearly, and uses proven strategies to improve your website’s visibility. Experience, knowledge, and a client-focused approach are key ingredients.
A great SEO consultant is not only knowledgeable about all things SEO but also understands how to apply this knowledge to meet your specific business needs. They are always up-to-date with the latest SEO trends and algorithm updates, ensuring your strategy remains effective.
Excellent communication skills are also crucial. The SEO landscape can be complex, and a great consultant will explain concepts and strategies in a way that’s easy for you to understand. They should be transparent about the work they’re doing and the results you can expect.
A great SEO consultant is also proactive and solution-focused. They can identify potential SEO challenges before they become a problem and propose effective solutions.
Above all, a great SEO consultant cares about your business. They’re invested in your success and committed to helping you achieve your business goals through a tailored SEO strategy.
How much does an SEO consultant cost?
The cost of hiring an SEO consultant can vary widely based on several factors including their level of expertise, the complexity of your project, the duration of the contract, and your specific business needs.
Some SEO consultants charge an hourly rate, which can range anywhere from £50 to over £200 per hour. Others might offer monthly retainer packages that provide ongoing services for a set fee, typically between £500 and £5000 per month. Project-based pricing is also common, where the cost is determined by the specific scope of work.
It’s important to remember that SEO is an investment. While it can require a substantial upfront cost, effective SEO can lead to significant improvements in website traffic, customer conversions, and revenue over time.
Keep in mind, the most expensive option isn’t always the best, nor is the cheapest always the most cost-effective in the long run. It’s about finding the right balance between cost, quality, and the potential return on investment.
Should I hire an SEO company or an SEO consultant?
The decision between hiring an SEO company or an SEO consultant largely depends on your specific business needs and circumstances.
If you’re managing a large website with a vast amount of content or a broad range of products or services, an SEO company with a diverse team might be beneficial. They can offer a variety of skills and have the capacity to handle complex, large-scale projects. They might also offer additional services like web design, content marketing, and social media management.
On the other hand, an SEO consultant may offer more personalised attention and a direct line of communication. They can provide a more tailored service, get to know your business intimately, and be more flexible and responsive to your needs. This can be a more cost-effective solution for small to medium-sized businesses or if you’re looking for expertise in a specific area of SEO.
In either case, the most important thing is to ensure the SEO professional or company you choose has a proven track record, understands your business goals, and can provide a clear and realistic strategy to help you achieve them.
How does SEO fit into a content marketing strategy?
SEO and content marketing are closely intertwined and mutually beneficial. In essence, SEO helps to guide your content marketing strategy, while your content aids your SEO efforts.
Content is key for SEO because search engines like Google aim to provide users with the most relevant and high-quality results for their queries. By creating valuable, informative content, you can target specific keywords related to your business, improve your visibility in search results, and attract more organic traffic to your site.
On the other hand, your content marketing strategy can greatly benefit from SEO. By performing keyword research, you can uncover what your potential customers are searching for, helping you create content that meets their needs and interests. Additionally, SEO involves ensuring your content is well-structured and easy to navigate, which enhances the user experience.
In summary, SEO can help your content be discovered by the right audience, and a solid content marketing strategy ensures that once these visitors arrive, they find valuable and engaging information that keeps them on your site, and ultimately, leads them to convert.
Do you offer SEO services to international clients?
While I am a London-based SEO consultant, I also serve international clients. No matter where your business is located, I can devise and implement an effective SEO strategy tailored to your unique needs and market. The internet has no borders, and neither does my commitment to helping businesses thrive online. Whether you’re in Europe, the Americas, Asia, or anywhere else, I’m ready and eager to help you boost your online visibility and achieve your SEO goals.
I’ve heard the term link building before, what exactly does it mean?
Link building is a crucial component of SEO that involves acquiring hyperlinks from other websites to your own. Each link is like a vote of confidence in the eyes of search engines. The more quality links you have pointing to your website, the more likely search engines will deem your site as valuable and relevant, which can boost your rankings in search results.
The key word here is ‘quality’. Search engines don’t just consider the quantity of links pointing to your site, but also their quality. Links from trusted, high-authority websites carry more weight than links from low-quality or spammy sites.
Effective link building strategies can include creating high-quality content that others naturally want to link to, guest blogging, digital PR, and reaching out to relevant websites to propose link exchanges.
Remember, link building should always be about quality over quantity, and earning links rather than buying or acquiring them through manipulative tactics. The latter can lead to penalties from search engines.
Should I hire an SEO company or an SEO consultant?
Deciding whether to hire an SEO company or an SEO consultant is a strategic decision that depends largely on your business’s specific requirements.
An SEO company typically has a team of professionals, each specialising in different areas of SEO, allowing for a comprehensive approach to improving your website’s search engine performance. This can be particularly beneficial for large businesses with extensive websites and varied needs.
An SEO consultant, on the other hand, may provide a more personalised service. Consultants can often offer flexibility in their approach, adapting strategies to meet the unique challenges and objectives of your business. This can be particularly advantageous for small to mid-sized businesses or for companies seeking specialised SEO expertise.
Ultimately, the choice between an SEO company and an SEO consultant should be based on your business’s needs, budget, and goals. The crucial thing is to ensure that whichever option you choose aligns with your business objectives and can provide the SEO services you require to achieve them.
Why should I work with an experienced SEO team? Can I get the same results from a beginner?
Working with an experienced SEO team offers distinct advantages that can dramatically impact your website’s visibility and overall online success.
Experienced SEO professionals have a deep understanding of how search engines work, the latest SEO techniques, and how to apply them effectively to improve your website’s search rankings. They’ve spent years navigating the ever-changing landscape of SEO, adapting to algorithm updates, and developing strategies that consistently deliver results.
On the other hand, while a beginner may have learned the basics of SEO, they typically lack the practical experience necessary to tackle complex SEO challenges and adapt strategies based on current search engine behaviours. They may be less prepared to handle unexpected ranking fluctuations or search engine updates, which could potentially harm your site’s performance.
Moreover, an experienced SEO team can offer a comprehensive range of SEO services, from keyword research to technical SEO and content optimisation, ensuring all aspects of your SEO strategy are effectively managed.