Why Email Marketing Should Be Part of Your Digital Marketing Strategy
Email marketing is one of the most effective and affordable marketing tools available to your business.
Email is a relatively low-cost marketing channel with a considerable ROI, which makes it a powerful tool that should not be overlooked for growing your business.
Email Marketing Builds Trust and Nurtures Relationships
When used correctly, email marketing provides an added opportunity to build trust and relationships with your subscribers, and ultimately leads to increased sales and revenue.
To be most effective, email campaigns should be highly customised to target specific segments of your customer base which can result in improved customer engagement and conversions.
How We Create Top-performing Email Marketing Campaigns
Email Marketing campaigns can be tough, especially if you don’t have the right team on your side. That’s where we come in – our expert team creates custom email marketing campaigns and sequences that are designed to convert and get you more leads and sales.
Audit
At the start of every project, we conduct a comprehensive audit of your business, customers, and goals. This allows us to have a clear understanding of your objectives for the email campaign and how it relates to your business goals. Doing this helps to ensure that we are on the same page from the beginning and can deliver optimal results.
Planning
No email marketing campaign can lay claim to success without first putting together a rock-solid plan. Having a plan in place gives you a much better chance of nailing the perfect subject line, crafting engaging content, and creating graphics that’ll grab attention and never let go.
Implementation
The timing of your email blast can have a significant impact on your open and conversion rates. By scheduling your email blasts for days and times when you know your audience is most likely to be available and engaged, you can improve your chances of getting seen and heard.
Optimisation
Here at Bold Type, our data analysis specialists always monitor each campaign’s progress closely. We’ll work with you to establish key performance indicators during the audit and planning phases so that we can confirm that every campaign is helping to achieve the specific goals that your business has set out.
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Frequently Asked Questions
We’ve listed the most common questions that we get asked on a daily basis. If you need for a qualified professional to develop and implement a bespoke digital marketing strategy that’s aligned to your business goals and objectives watch this video.
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What is email marketing?
Email marketing is the process of using email to send marketing messages to potential and current customers.
Email marketing is a versatile and powerful marketing tool that can be used to achieve a variety of marketing goals.
Email marketing can be used to promote products and services, to build relationships with customers and prospects, and to drive sales.
Email marketing is a great way to stay in touch with customers and prospects, and to build relationships with them. By sending timely and relevant emails, you can stay top of mind and keep your customers and prospects engaged.
Email marketing can also be used to drive sales. By sending special offers, coupons, and other promotional emails, you can encourage customers to buy from you.
If you’re not using email marketing, you’re missing out.
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How can email marketing help my business?
Email marketing can be used to build relationships with customers, nurture prospects, and drive sales.
Email marketing is an effective way to reach customers and prospects, and it’s a great way to stay in touch with your customers.
Email marketing can be used to promote your brand, product, or service.
It can also be used to build relationships with customers and prospects.
Email marketing is a cost-effective way to reach your target audience. It’s also a great way to stay in touch with your customers and build relationships.
It allows you to reach a large audience with targeted messages that can generate leads, sales, and brand awareness.
Help you stay top-of-mind with customers.
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How long does email marketing take to see results?
Email marketing has been around for a while, and it’s still one of the most effective ways to reach your audience. It’s a great way to stay in touch with your customers and keep them updated on what’s going on with your business.
There are a lot of benefits to email marketing, and it’s a great way to reach a larger audience with your marketing message. It’s also a great way to build relationships with your customers and keep them engaged with your brand.
If you’re not using email marketing, you should be! It’s a great way to reach your target audience and build relationships with your customers.
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How much does email marketing marketing cost?
Email marketing is one of the most cost-effective marketing tools available. It allows you to reach a large audience at a relatively low cost. However, there are a few things you need to consider when determining how much email marketing will cost you.
But how much does email marketing cost? The answer depends on a number of factors, including the size of your database, the number of emails you send, and the level of customisation and personalisation you include in your messages.
First, you need to consider the cost of your email list. Email lists can be purchased from a number of sources, and the price will vary depending on the quality of the list. You can also generate your own email list by collecting email addresses from your website or through other means.
Second, you need to consider the cost of email marketing software. There are a number of email marketing software providers, and the cost will vary depending on the features and functionality you require.
Third, you need to consider the cost of email template design and development. If you’re not using a pre-designed template, you’ll need to factor in the cost of designing and developing your own email template.
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Why should I use an agency for my email marketing?
Although email marketing is one of the most effective ways to reach your customers and promote your products or services, it can be time-consuming and difficult to do on your own.
Email marketing can be a great way to reach out to your target audience and promote your products or services. However, it can be difficult to manage your email marketing campaign without the help of a professional agency.
That’s where a professional email marketing agency like Bold Type can help save you time and help you achieve better results and a positive return on your investment with effective email marketing campaigns that will reach your target audience and generate leads.
We can handle all aspects of your email marketing, from building email lists to designing and sending highly-targeted email campaigns. We can also provide valuable insights and analytics to monitor and track campaign results to improve your email marketing over time. track your results and make changes to your campaign as needed.
If you’re serious about email marketing, it’s worth getting in touch today.
We contacted Bold Type not knowing where to start with our digital marketing and they were more than happy to help us and walk us through everything step-by-step so that we could understand what was needed. We started to see results almost immediately and we've been working with them for over a year now. Things just keep getting better - we're attracting more customers than we ever have before! We absolutely love working with Bold Type because they make everything so easy to understand and follow, and the results have been amazing!
Angie – My Plumber
