The Brief
Eaglemoss Publishing brought us an adrenaline-packed project, the Nissan GT-R R35 – a magazine devoted to the iconic supercar.
Their mission was to supercharge their subscriber base, fuel online interaction, and solidify the brand’s online presence.
They targeted a 80% growth in subscriber numbers and aimed to establish an engaging online community for supercar enthusiasts.
The Strategy
Acknowledging the specific interests of supercar enthusiasts, we crafted a comprehensive digital marketing strategy encompassing SEO, content marketing, and interactive social media campaigns.
We produced engaging, SEO-optimised content and executed strategic ad placements to attract new visitors. Our social media campaigns encouraged lively discussions among fans, building a vibrant online community. Additionally, we rolled out an email marketing campaign to keep subscribers engaged with compelling content, updates, and exclusive offers.
The Results
Our strategic approach led to substantial growth for the Nissan GT-R R35 project:
180%
Increasein subscriber growth
90%
Boost in website traffic
70%
Increase in social media engagement
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