Eaglemoss Publishing presented us with a mission, the Military Watches – a magazine that combines historical interest with watch enthusiasm.
Their objective? To significantly boost their subscriber base, increase online interaction, and solidify their brand’s online presence.
Their target was to amplify their subscriber numbers by 90%, creating an engaged community for military history and watch enthusiasts.
This superb collection brings you military-style wristwatches featuring the design elements most desired by land, sea and air forces from the early 1900s to the mid-1980s. Each watch was tailored to the needs of a particular branch of the world’s armed forces during different decades.
Understanding the unique blend of interests of military history buffs and watch enthusiasts, we crafted a comprehensive digital marketing strategy that encompassed SEO, content marketing, and engaging social media campaigns.
We generated SEO-optimised content and implemented strategic ad placements to draw in new visitors. Our social media campaigns stimulated lively discussions among fans, building an engaging online community.
Alongside this, we launched an email marketing campaign to keep subscribers updated with captivating content, updates, and exclusive offers.
Our meticulously crafted strategy led to remarkable growth for the Military Watches project:
Increase in subscriber growth
Boost in website traffic
Increase in social media engagementn
The Military Watches project showcases the power of a tailored digital marketing strategy. It confirms that understanding and catering to the unique passions and interests of an audience can result in extraordinary growth and engagement.