James Gilbert and Son, a trusted name in bespoke metalwork, sought our expertise to bolster their digital presence.
They aimed to enhance user experience, increase accessibility, and attract more online visitors.
Their specific target was to boost their web traffic by 175% through an engaging and user-friendly design coupled with a robust SEO strategy.
Our strategy was twofold: a complete website redesign and a bespoke SEO plan.
The website redesign centred on improving the user experience. We focused on intuitive navigation, mobile optimisation, and quick load times to cater to the modern audience. The new design also effectively showcased the company’s craftsmanship and range of products and services.
Our SEO strategy aimed to increase the company’s visibility online. We created SEO-optimised content and honed in on relevant keywords to attract organic traffic to the revamped website.
Our comprehensive approach led to significant improvements:
Increase in web traffic
Improvement in bounce rate
Increase in average session suration
The James Gilbert and Son project exemplifies the impact of a carefully planned and executed website redesign combined with a targeted SEO strategy. It underscores how a visually appealing, user-friendly digital presence, paired with effective SEO, can significantly enhance brand visibility and user engagement.