James Gilbert & Son: Forging a 275% Surge in Web Traffic with a Refined Website Design & SEO Strategy

Step into our journey with James Gilbert and Son, a renowned bespoke metalwork company. Our comprehensive website redesign and tailored SEO plan led to a significant increase in web traffic.

The Brief

James Gilbert and Son, a trusted name in bespoke metalwork, sought our expertise to bolster their digital presence.

They aimed to enhance user experience, increase accessibility, and attract more online visitors.

Their specific target was to boost their web traffic by 175% through an engaging and user-friendly design coupled with a robust SEO strategy.

The Strategy

James Gilbert & Son Website Design

Our strategy was twofold: a complete website redesign and a bespoke SEO plan.

The website redesign centred on improving the user experience. We focused on intuitive navigation, mobile optimisation, and quick load times to cater to the modern audience. The new design also effectively showcased the company’s craftsmanship and range of products and services.

Our SEO strategy aimed to increase the company’s visibility online. We created SEO-optimised content and honed in on relevant keywords to attract organic traffic to the revamped website.

The Results

Our comprehensive approach led to significant improvements:


Increase in web traffic


Improvement in bounce rate


Increase in average session suration

The James Gilbert and Son project exemplifies the impact of a carefully planned and executed website redesign combined with a targeted SEO strategy. It underscores how a visually appealing, user-friendly digital presence, paired with effective SEO, can significantly enhance brand visibility and user engagement.

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