The Brief
The Fantastic Hairdresser, a dynamic platform dedicated to empowering hairdressers, sought our expertise to elevate their digital presence.
They wanted to enrich user experience, extend accessibility, and attract more online visitors.
Their specific goal was to magnify their web traffic by 200% with a captivating, user-friendly design and a razor-sharp SEO strategy.
The Strategy
Our strategy involved two main stages: a full website redesign and a tailored SEO plan.
The website redesign centred around enhancing user experience. We focused on intuitive navigation, mobile optimisation, and fast load times to cater to a modern audience. The new design powerfully showcased the platform’s mission, services, and community spirit.
For our SEO strategy, we aimed to take the platform’s online visibility to new heights. We developed SEO-optimised content and targeted relevant keywords to draw organic traffic to the revamped website.
The Results
Our comprehensive approach resulted in substantial improvements:
300%
Increase in organic website traffic
65%
Improvement in bounce rate
70
Increase in average session duration
The Fantastic Hairdresser project epitomises the impact of a meticulously executed website redesign complemented by a sharp SEO strategy. It underlines how an engaging, user-friendly digital presence, combined with effective SEO, can dramatically enhance brand visibility and user engagement.
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