Eaglemoss Publishing introduced us to their online retail platform, the Eaglemoss Shop. This diverse platform offers all products from past and present part-work magazine collections.
The task was twofold: to significantly increase sales volume and to improve brand visibility online.
Their aspiration was ambitious; they aimed to double their sales figures while enhancing their brand’s presence across various online platforms.
Selling a wide range of products to a diverse audience required a deep understanding of varied customer interests. With this in mind, we designed a comprehensive digital marketing strategy that focused on SEO, paid advertising, content marketing, and data-driven email marketing.
We enhanced the shop’s online visibility by creating SEO-optimised content and managing strategic ad placements. By focusing on audience segmentation, we designed targeted email marketing campaigns that delivered personalised content, news, and exclusive offers to customers. A strong social media presence was also maintained to facilitate interaction with existing and potential customers.
Our customized approach to Eaglemoss Shop’s challenges yielded impressive results. Here’s the breakdown:
Increase in sales
Increase in website traffic
Rise in social media engagement
The success of the Eaglemoss Shop project exemplifies the impact of a customised, responsive, and data-driven digital marketing strategy. It affirms the potential for significant sales growth and enhanced brand visibility that can be unlocked through understanding and catering to the unique interests of a diverse customer base.