Eaglemoss Publishing and Disney Animal World: A Story of 127% Subscriber Growth

At Bold Type, our team of experts created an innovative digital marketing campaign to help Eaglemoss Publishing take its Disney Animal World series to the next level. Our strategy resulted in extraordinary growth - with customer engagement increasing by over 127% and subscriber numbers boosting significantly. We're proud to have been part of this exciting project!

The Brief

Eaglemoss Publishing came to us with an exciting challenge. They wanted our help to grow their Disney Animal World series – a collection that blends the magic of Disney with the beauty of the animal kingdom.

They had some big goals – double the subscribers for their bi-weekly publication and get people more engaged on social media. We were thrilled to take on the task and help them make it happen!

The Strategy

Disney Animal World Website Design

We first focused on understanding the unique characteristics of the Disney Animal World audience.

This knowledge was then used to tailor a comprehensive digital marketing strategy which consisted of a combination of search engine optimisation (SEO), content marketing, and social media marketing, always keeping the enchantment of Disney at the heart of our messaging.

Our plan included creating engaging SEO-optimised content to attract new visitors, strategic ad placements to target potential subscribers, and lively social media campaigns to foster a thriving community.

We also developed an email marketing campaign that maintained regular contact with subscribers, providing them with engaging content, updates, and special offers.

The Results

The response to the campaign was excellent, with Eaglemoss Publishing seeing an impressive upturn in their engagement and subscription metrics.


Increase in subscriber growth


Increase in website traffic


Increase in social media engagement

With the Disney Animal World project, we demonstrated that investing in understanding and catering to your target audience’s unique interests can reap great rewards: more growth, engagement, and stronger brand recognition.

So if you’re looking for an experienced team to help craft and execute your own digital success story – look no further!

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Matt is a fantastic asset to have on our team for all online marketing efforts - big or small. His great attention to detail and high-quality workmanship allow us to make last-minute amendments to campaigns so that we're always getting the most out of each one. Matt is always quick to communicate with us and is very clear and concise in his messaging, which is greatly appreciated. Nothing is ever too much trouble for him and he always has our best interests at heart.

Emma from Eaglemoss Publications Emma – Eaglemoss Publications