Barbapapa: Sculpting a 250% Surge in User Engagement for Our French Audience

Immerse yourself in our charming project with Eaglemoss Publishing for Barbapapa, a popular French children's brand. A finely-crafted digital marketing strategy led to a substantial uptick in user engagement.

The Brief

Eaglemoss Publishing entrusted us with their Barbapapa project, targeting the vibrant French audience.

Their goal was to escalate their user engagement, increase online visibility, and solidify Barbapapa’s digital presence in French-speaking markets.

They aimed for a 150% increase in user engagement and to foster a vibrant online community around this beloved brand.

The Strategy

Barbapapa Website Design

Understanding the unique tastes of the French-speaking audience and the affectionate nostalgia associated with Barbapapa, we moulded a comprehensive digital marketing strategy. This strategy integrated SEO, content marketing, and compelling social media campaigns.

We crafted engaging, SEO-optimised content and executed strategic ad placements to appeal to new and existing fans. Our social media campaigns spurred delightful interactions among fans, building a thriving online community. In addition, we launched an email marketing campaign to keep subscribers enthralled with entertaining content, updates, and exclusive offers.

The Results

Our strategic approach sculpted significant growth for the Barbapapa project:


Increase in user engagement


Boost in web traffic


Increase in social media engagement

The Barbapapa project highlights the power of a tailored digital marketing strategy in a specific linguistic and cultural context. It demonstrates the significant engagement and growth achievable when a digital marketing plan harmonises perfectly with a target audience’s unique cultural tastes and affections.

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